Visual aggregator platforms for social media marketing really boil down to the two majors: Facebook-owned Instagram and Pinterest.
Both have their own way of presenting images instagram business page and allowing users to compile images they like but they also have limitations that may push your ideal users towards the other option.
Growing your business with Instagram is a great idea but don’t count Pinterest out.
The main appeal of Instagram is the images are supposed to be unique and even candid. Overly corporate posts seldom do well, and users don’t want to see traditional advertising methods employed.
Pinterest allows users to curate images from anywhere online and on the platform.
The images are often very polished and professional. Traditional advertising methods are also seen a lot more on this platform such as how-tos and DIY posts.
Demographics will play a big role in your decision. Is your product or service more appropriate to women?
If so then Pinterest is for you. The most recent stats show within Pinterest user demographics that women make up over 70% of Pinterest users.
Pinterest also draws in a slightly older, domestic demographic.
What about services that are better promoted through a discussion? Are you a speaker who wants to show off a recent speaking engagement and create a dialogue around your expertise?
These make you an ideal candidate for using Instagram to promote your small business.
Remember this audience is a fair split between men and women and Western vs. International users. They like to see photos and videos of what you do or sell in action and they like to engage the poster if possible through the comments section.
The best business Instagram accounts show off your core brand identity.
Are you hoping to sell items through a post that links back to the page on your site with that product or service?
Instagram only allows one place a user can click through from. With IG you get one link in your profile bio. Whereas with Pinterest, you can link from the actual post like a traditional ad.
The big difference is how you intend to start your customer experience.
If they start with you at a brand level and you intend to use the entire account to create the first step in your conversion, Instagram is great. For anything where the user starts at the actual post level, Pinterest is going to be better for you.